Zabler Design Blog

Zabler Design Blog
May 12th, 2016
As a clever sequel to his two outrageous pizza innovations — the pizza-topped pizza and the pizza-box pizza — Sean Berthiaume of Vinnie’s Pizzeria in Williamsburg, Brooklyn, introduced a mini pizza-box pizza that’s designed to hold an engagement ring.

pizza1

Imagine popping the question using one of Berthiaume’s culinary masterpieces and then sealing the deal by gobbling the delicious box like the pooches in the spaghetti scene from Disney’s Lady and the Tramp.

Along with a photo of the new creation, Vinnie’s Pizzeria posted this caption to its Instagram page: “Mini Pizza Box Pizza for the pizza lover on the go. Handheld, for your pleasure. Great for a quick snack or use it to propose to your significant other, whatever you’d like!"

Berthiaume’s engaging personality and outrageous menu items have earned tons of publicity for the Vinnie’s Pizzeria locations in Williamsburg and Greenpoint, Brooklyn.

pizza2

Last June, talk show host Jimmy Kimmel of Jimmy Kimmel Live! called Berthiaume an “American hero” for inventing the pizza-topped pizza. Via a live feed from the Williamsburg pizzeria, Kimmel interviewed the proprietor in a hilarious five-minute segment, during which Berthiaume explained exactly what goes into the pizza and how he came up with the idea.

pizza3

Then, last month, the innovative pizza proprietor shook up the internet when he revealed the pizza-box pizza, a product that is delicious and environmentally friendly.

“I get ticked off when people ask for a box when they’re eating here,” Berthiaume told BuzzFeed.com. “There’s no point. It fills the trash can. So I thought, ‘What if you could just eat the box?’”

So, Berthiaume designed a box made of pizza that holds, you guessed it, another pizza. The pizza-box pizza is composed of three parts: the box, which is a Sicilian pizza; the box top, which is made of garlic bread; and the contents — the requested pizza.

He told BuzzFeed.com that it takes about an hour to make a pizza-box pizza, compared to the normal 10 to 15 minutes for a regular pizza. The pizza-box pizzas are priced accordingly at $40 each.

Before you run out to Vinnie’s to get engaged, please note that the mini pizza-box pizza is an off-the-menu item and must be ordered in advance.

Credits: Instagram.com/vinniesbrooklyn.